Marketing Strategy

This is our marketing strategy drawn up by Bethan, these are the guidelines we will try to work by when building our portfolio

SWOT

STRENGTHS

  • Creating a similar world for our film to that of our society.
  • Footage can easily confuse people which will create word of mouth.

WEAKNESSES

  • People won’t understand our strategy.
  • Short space of time to release all our promo.

OPPORTUNITIES

  • Enter into the Vampire Film Festival.
  • Create a new edit of our film-no more 3 minute deadline.

THREATS

  • Other people’s films and marketing strategies.

GOALS

  • Gain 50 followers on each social media account-Facebook&Twitter.
  • Create a realistic world that our film is set in.